:root{color:#20241f;background:#f5f0e6;font-family:Avenir Next,Segoe UI,sans-serif;font-synthesis:none;text-rendering:optimizeLegibility;--paper: #fffdf8;--cream: #f5f0e6;--cream-dark: #e9e0d2;--ink: #20241f;--ink-soft: #5f625b;--tomato: #de4a32;--tomato-dark: #a82f20;--sage: #5d7a64;--sage-soft: #dbe5d8;--gold: #dda53c;--gold-soft: #f7e7bc;--blue: #315a70;--blue-soft: #dce8ec;--line: rgba(32, 36, 31, .14);--shadow: 0 24px 70px rgba(56, 42, 24, .11);--content: 1180px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;min-width:320px;min-height:100vh;background:radial-gradient(circle at 5% 8%,rgba(221,165,60,.08),transparent 29rem),var(--cream);color:var(--ink)}button,input{font:inherit}button,a{-webkit-tap-highlight-color:transparent}a{color:inherit;text-decoration:none}button{color:inherit}.site-shell{min-height:100vh}.site-header{position:sticky;z-index:40;top:0;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;min-height:74px;padding:0 max(24px,calc((100vw - var(--content)) / 2));border-bottom:1px solid var(--line);background:#f5f0e6e8;-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px)}.brand{display:inline-flex;gap:10px;align-items:center;justify-self:start;font-size:19px;font-weight:700;letter-spacing:-.02em}.brand__mark{display:grid;width:34px;height:34px;place-items:center;border-radius:10px 10px 10px 3px;background:var(--tomato);color:#fffaf1;font-family:Georgia,serif;font-size:21px}.main-nav{display:flex;gap:7px;padding:5px;border:1px solid var(--line);border-radius:999px;background:#fffdf89e}.main-nav a{padding:9px 16px;border-radius:999px;color:var(--ink-soft);font-size:14px;font-weight:600;transition:.16s ease}.main-nav a:hover,.main-nav a.active{background:var(--ink);color:var(--paper)}.header-actions{display:flex;align-items:center;justify-self:end}.search-trigger{display:flex;gap:8px;align-items:center;min-height:40px;padding:0 9px 0 13px;border:1px solid var(--line);border-radius:12px;background:#fffdf89e;cursor:pointer;font-size:13px}.search-trigger>span:first-child{font-size:20px;line-height:1;transform:rotate(-18deg)}kbd{padding:3px 6px;border:1px solid var(--line);border-bottom-width:2px;border-radius:6px;background:var(--paper);color:var(--ink-soft);font-family:inherit;font-size:11px}.mobile-menu-trigger,.mobile-menu{display:none}.home-page,.landing-page{overflow:hidden}.home-hero,.audience-section,.funnel-section,.landing-page>section,.article-layout,.site-footer{width:min(calc(100% - 48px),var(--content));margin-inline:auto}.home-hero{display:grid;grid-template-columns:1.05fr .95fr;gap:86px;align-items:center;min-height:620px;padding:88px 0 96px}.eyebrow{margin:0 0 18px;color:var(--tomato-dark);font-size:12px;font-weight:800;letter-spacing:.15em;text-transform:uppercase}.home-hero h1,.landing-hero h1,.not-found h1{margin:0;font-family:Iowan Old Style,Palatino Linotype,Georgia,serif;font-weight:500;letter-spacing:-.055em}.home-hero h1{max-width:690px;font-size:clamp(58px,6.2vw,92px);line-height:.95}.home-hero__lead{max-width:620px;margin:30px 0 0;color:var(--ink-soft);font-size:19px;line-height:1.7}.hero-visual{position:relative;display:grid;grid-template-columns:minmax(170px,.9fr) 54px minmax(170px,1fr);align-items:center;min-height:420px}.hero-visual:before{position:absolute;top:13%;right:-8%;bottom:12%;left:3%;border-radius:48% 52% 46% 54%;background:var(--gold-soft);content:"";transform:rotate(-5deg)}.receipt-card,.insight-stack,.visual-arrow{position:relative}.receipt-card{z-index:2;padding:28px 24px 42px;background:var(--paper);box-shadow:var(--shadow);transform:rotate(-4deg)}.receipt-card:after{position:absolute;right:0;bottom:-10px;left:0;height:14px;background:linear-gradient(135deg,transparent 7px,var(--paper) 0) 0 0 / 14px 14px repeat-x;content:""}.receipt-card__top,.receipt-total{display:flex;align-items:center;justify-content:space-between}.receipt-card__top{margin-bottom:34px;font-size:12px;letter-spacing:.08em}.receipt-card__top span{width:34px;height:9px;border-radius:999px;background:var(--tomato)}.receipt-line{width:55%;height:7px;margin:13px 0;border-radius:99px;background:var(--cream-dark)}.receipt-line--long{width:100%}.receipt-line--medium{width:78%}.receipt-total{margin-top:34px;padding-top:15px;border-top:1px dashed rgba(32,36,31,.28);font-size:13px}.receipt-total strong{font-size:18px}.visual-arrow{z-index:3;color:var(--tomato);font-family:Georgia,serif;font-size:44px;text-align:center}.insight-stack{z-index:2;display:grid;gap:12px}.insight-stack>div{display:flex;gap:12px;align-items:center;min-height:64px;padding:14px 16px;border:1px solid rgba(32,36,31,.08);border-radius:16px;background:#fffdf8e6;box-shadow:0 10px 28px #382a1817;font-size:14px}.insight-dot{width:12px;height:12px;border-radius:4px}.insight-dot--sage{background:var(--sage)}.insight-dot--gold{background:var(--gold)}.insight-dot--tomato{background:var(--tomato)}.audience-section{padding:110px 0 124px;border-top:1px solid var(--line)}.section-heading h2{max-width:720px;margin:0;font-family:Iowan Old Style,Palatino Linotype,Georgia,serif;font-size:clamp(37px,4.2vw,60px);font-weight:500;letter-spacing:-.045em;line-height:1.05}.section-heading>p:last-child:not(.eyebrow){max-width:650px;margin:20px auto 0;color:var(--ink-soft);font-size:17px;line-height:1.7}.section-heading--center{text-align:center}.section-heading--center h2{margin-inline:auto}.audience-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:22px;margin-top:52px}.audience-door{position:relative;min-height:410px;padding:34px;overflow:hidden;border-radius:28px;transition:transform .18s ease,box-shadow .18s ease}.audience-door:hover{box-shadow:0 26px 56px #20241f26;transform:translateY(-5px)}.audience-door:after{position:absolute;right:-44px;bottom:-62px;width:220px;height:220px;border:38px solid currentColor;border-radius:50%;content:"";opacity:.09}.audience-door--business{background:var(--sage);color:#fffdf8}.audience-door--tech{background:#253744;color:#f4f7f8}.audience-door__index{position:absolute;top:28px;right:32px;font-family:Georgia,serif;font-size:34px;opacity:.45}.audience-door__label{display:block;margin-bottom:65px;font-size:13px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;opacity:.78}.audience-door>strong{display:block;max-width:430px;font-family:Iowan Old Style,Georgia,serif;font-size:clamp(32px,3.2vw,48px);font-weight:500;line-height:1.08}.audience-door p{max-width:430px;margin:22px 0 38px;font-size:16px;line-height:1.65;opacity:.86}.text-link{display:inline-flex;gap:11px;align-items:center;padding-bottom:4px;border-bottom:1px solid currentColor;font-size:14px;font-weight:700}.funnel-section{padding:116px 0 138px}.funnel{display:flex;flex-direction:column;align-items:center;margin:68px 0 0;padding:0;list-style:none}.funnel__step{display:grid;grid-template-columns:38px minmax(150px,.7fr) minmax(160px,1fr);gap:12px;align-items:center;min-height:75px;padding:13px 30px;color:#fffdf8;clip-path:polygon(3.5% 0,96.5% 0,100% 50%,96.5% 100%,3.5% 100%,0 50%)}.funnel__step+.funnel__step{margin-top:5px}.funnel__step span{display:grid;width:29px;height:29px;place-items:center;border:1px solid rgba(255,255,255,.42);border-radius:50%;font-size:12px}.funnel__step strong{font-size:17px}.funnel__step small{font-size:13px;opacity:.82}.funnel__step--1{width:86%;background:#d96b50}.funnel__step--2{width:75%;background:#c86049}.funnel__step--3{width:64%;background:#a55744}.funnel__step--4{width:53%;background:#765846}.funnel__step--5{width:42%;background:#4d5f4f}.landing-page{padding-bottom:120px}.landing-hero{padding:112px 0 90px}.landing-hero h1{max-width:880px;font-size:clamp(54px,6.6vw,90px);line-height:.98}.landing-hero>p:last-child{max-width:720px;margin:28px 0 0;color:var(--ink-soft);font-size:19px;line-height:1.7}.audience-pill{display:inline-flex;align-items:center;min-height:30px;margin:0 0 22px;padding:4px 11px;border-radius:999px;font-size:11px;font-weight:800;letter-spacing:.09em;text-transform:uppercase}.audience-pill--business,.audience-pill--metier{background:var(--sage-soft);color:#38513e}.audience-pill--technical,.audience-pill--technique{background:var(--blue-soft);color:#244b60}.goal-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.goal-card{position:relative;display:flex;min-height:330px;flex-direction:column;padding:28px;border:1px solid var(--line);border-radius:22px;background:var(--paper);transition:transform .16s ease,box-shadow .16s ease}.goal-card:hover{box-shadow:0 20px 42px #382a181c;transform:translateY(-4px)}.goal-card>span{color:var(--tomato);font-family:Georgia,serif;font-size:31px}.goal-card>strong{max-width:270px;margin-top:54px;font-family:Iowan Old Style,Georgia,serif;font-size:29px;font-weight:500;line-height:1.12}.goal-card p{display:-webkit-box;margin:18px 0 24px;overflow:hidden;color:var(--ink-soft);font-size:14px;line-height:1.55;-webkit-box-orient:vertical;-webkit-line-clamp:3}.goal-card>b{margin-top:auto;color:var(--tomato);font-size:22px}.business-journey{padding-top:120px}.journey-line{display:grid;grid-template-columns:1fr 80px 1fr 80px 1fr;align-items:center;margin-top:48px}.journey-line>div{display:grid;grid-template-columns:42px 1fr;column-gap:14px;align-items:center;min-height:98px;padding:20px;border-radius:18px;background:var(--sage-soft)}.journey-line span{display:grid;grid-row:1 / 3;width:38px;height:38px;place-items:center;border-radius:50%;background:var(--sage);color:#fff;font-weight:700}.journey-line strong{font-size:16px}.journey-line small{color:#56685a;font-size:12px}.journey-line i{height:1px;background:var(--sage);opacity:.5}.topic-section,.technical-index{padding-top:128px}.topic-group{margin-top:54px}.topic-group h3,.technical-group h3{margin:0 0 17px;color:var(--ink-soft);font-size:12px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}.topic-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}.topic-card{display:flex;min-height:190px;flex-direction:column;padding:24px;border-top:3px solid var(--sage);background:#fffdf8bd;transition:background .16s ease,transform .16s ease}.topic-card:hover{background:var(--paper);transform:translateY(-3px)}.topic-card strong{font-family:Iowan Old Style,Georgia,serif;font-size:23px;font-weight:500}.topic-card>span{display:-webkit-box;margin:13px 0;overflow:hidden;color:var(--ink-soft);font-size:13px;line-height:1.55;-webkit-box-orient:vertical;-webkit-line-clamp:3}.topic-card b{margin-top:auto;color:var(--sage);font-size:13px}.landing-page--technical{background:linear-gradient(180deg,rgba(49,90,112,.08),transparent 700px),var(--cream)}.system-map{display:grid;grid-template-columns:1fr 170px 1fr 1.4fr;align-items:center;min-height:280px;padding:44px;border-radius:26px;background:#253744;color:#f4f7f8}.system-node{display:grid;gap:8px;min-height:112px;align-content:center;padding:22px;border:1px solid rgba(255,255,255,.18);border-radius:16px;background:#ffffff12}.system-node small,.system-branches small{color:#ffffff9e;font-size:11px;letter-spacing:.07em;text-transform:uppercase}.system-node strong{font-size:18px}.system-connector{display:grid;gap:9px;padding:0 18px;text-align:center}.system-connector span{height:1px;background:#ffffff73}.system-connector b{color:#ffffffa3;font-size:10px;letter-spacing:.05em;text-transform:uppercase}.system-branches{display:grid;gap:8px;padding-left:26px}.system-branches>div{display:grid;grid-template-columns:10px 1fr;column-gap:11px;align-items:center;min-height:57px;padding:10px 14px;border-radius:11px;background:#ffffff14}.system-branches span{grid-row:1 / 3;width:7px;height:7px;border-radius:50%;background:#82b5c9}.system-branches strong{font-size:13px}.technical-groups{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:50px}.technical-group{padding:25px;border-top:3px solid var(--blue);background:var(--paper)}.technical-group a{display:flex;gap:16px;align-items:center;justify-content:space-between;min-height:45px;border-bottom:1px solid var(--line);font-size:14px}.technical-group a:hover{color:var(--blue)}.technical-group a:last-child{border-bottom:0}.article-layout{display:grid;grid-template-columns:250px minmax(0,800px);gap:82px;align-items:start;justify-content:center;padding:72px 0 120px}.article-sidebar{position:sticky;top:102px;max-height:calc(100vh - 126px);padding-right:22px;overflow-y:auto;scrollbar-width:thin}.sidebar-home{display:flex;gap:9px;align-items:center;margin-bottom:31px;font-size:13px;font-weight:700}.article-sidebar section+section{margin-top:26px}.article-sidebar h2{margin:0 0 9px;color:var(--ink-soft);font-size:10px;font-weight:800;letter-spacing:.11em;text-transform:uppercase}.article-sidebar section a{display:block;margin:2px 0;padding:7px 10px;border-radius:8px;color:var(--ink-soft);font-size:13px;line-height:1.35}.article-sidebar section a:hover,.article-sidebar section a.active{background:#5d7a641c;color:var(--ink)}.site-shell--technique .article-sidebar section a:hover,.site-shell--technique .article-sidebar section a.active{background:#315a701c}.article-panel{min-width:0}.article-meta{display:flex;gap:12px;align-items:center;margin-bottom:22px;color:var(--ink-soft);font-size:12px}.article-meta .audience-pill{margin:0}.markdown-body{color:#2c302b;font-family:Avenir Next,Segoe UI,sans-serif;font-size:17px;line-height:1.78}.markdown-body h1,.markdown-body h2,.markdown-body h3{color:var(--ink);font-family:Iowan Old Style,Palatino Linotype,Georgia,serif;font-weight:500;letter-spacing:-.035em}.markdown-body h1{max-width:750px;margin:0 0 30px;font-size:clamp(48px,5.8vw,76px);line-height:1}.markdown-body h2{margin:66px 0 21px;padding-top:3px;border-top:1px solid var(--line);font-size:34px;line-height:1.16}.markdown-body h3{margin:42px 0 14px;font-size:25px;line-height:1.2}.markdown-body p,.markdown-body ul,.markdown-body ol{max-width:760px}.markdown-body a{color:var(--tomato-dark);text-decoration:underline;text-decoration-color:#a82f2059;text-underline-offset:3px}.site-shell--technique .markdown-body a{color:var(--blue);text-decoration-color:#315a704d}.markdown-body li+li{margin-top:8px}.markdown-body strong{color:var(--ink)}.markdown-body blockquote{margin:28px 0;padding:19px 23px;border-left:4px solid var(--gold);background:#f7e7bc85;color:#544a35}.markdown-body blockquote p{margin:0}.markdown-body code{padding:2px 6px;border-radius:5px;background:#315a701a;color:#23485c;font-family:SFMono-Regular,Consolas,monospace;font-size:.84em}.markdown-body pre{max-width:100%;padding:22px;overflow-x:auto;border-radius:14px;background:#25313a;color:#edf3f5;line-height:1.6}.markdown-body pre code{padding:0;background:transparent;color:inherit}.markdown-body table{display:block;width:max-content;max-width:100%;margin:26px 0;overflow-x:auto;border-collapse:collapse;font-size:14px}.markdown-body th,.markdown-body td{padding:12px 14px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}.markdown-body th{background:#5d7a641a}.site-shell--technique .markdown-body th{background:#315a701a}.markdown-body hr{margin:54px 0;border:0;border-top:1px solid var(--line)}.markdown-body .mermaid{margin:34px 0;padding:24px;overflow-x:auto;border-radius:16px;background:var(--paper);box-shadow:0 12px 34px #382a1812;text-align:center}.article-footer{display:flex;gap:22px;align-items:center;justify-content:space-between;margin-top:78px;padding:24px 0;border-top:1px solid var(--line);color:var(--ink-soft);font-size:13px}.article-footer a{flex:0 0 auto;color:var(--tomato-dark);font-weight:700}.site-shell--technique .article-footer a{color:var(--blue)}.site-footer{display:flex;align-items:center;justify-content:space-between;min-height:100px;border-top:1px solid var(--line);color:var(--ink-soft);font-size:13px}.site-footer a{color:var(--ink);font-size:17px;font-weight:800}.search-overlay{position:fixed;z-index:100;top:0;right:0;bottom:0;left:0;display:grid;place-items:start center;padding:min(13vh,110px) 20px 20px}.search-backdrop{position:absolute;top:0;right:0;bottom:0;left:0;width:100%;border:0;background:#181b188a;cursor:default;-webkit-backdrop-filter:blur(5px);backdrop-filter:blur(5px)}.search-dialog{position:relative;width:min(650px,100%);padding:22px;border-radius:22px;background:var(--paper);box-shadow:0 30px 100px #181b184d}.search-dialog>label{display:block;margin-bottom:12px;font-size:12px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}.search-field{display:grid;grid-template-columns:28px 1fr auto;gap:8px;align-items:center;min-height:56px;padding:0 14px;border:1px solid rgba(32,36,31,.25);border-radius:13px}.search-field>span{font-size:23px;transform:rotate(-18deg)}.search-field input{min-width:0;border:0;outline:none;background:transparent;color:var(--ink);font-size:16px}.search-results{max-height:430px;margin-top:12px;overflow-y:auto}.search-results a{display:flex;gap:15px;align-items:center;justify-content:space-between;min-height:66px;padding:10px 13px;border-radius:10px}.search-results a:hover{background:var(--cream)}.search-results a span{display:grid;gap:4px}.search-results small{color:var(--ink-soft);font-size:10px;letter-spacing:.06em;text-transform:uppercase}.search-results strong{font-size:15px}.search-results>p{padding:24px 12px;color:var(--ink-soft);text-align:center}.not-found{display:grid;min-height:65vh;place-content:center;padding:80px 24px;text-align:center}.not-found>span{color:var(--tomato);font-family:Georgia,serif;font-size:80px}.not-found h1{font-size:48px}.not-found button{justify-self:center;margin-top:28px;padding:12px 18px;border:0;border-radius:10px;background:var(--ink);color:var(--paper);cursor:pointer}@media (max-width: 980px){.site-header{grid-template-columns:1fr auto}.main-nav,.search-trigger{display:none}.mobile-menu-trigger{display:grid;width:42px;height:42px;place-content:center;gap:5px;border:1px solid var(--line);border-radius:11px;background:var(--paper)}.mobile-menu-trigger span{width:18px;height:1.5px;background:var(--ink)}.mobile-menu{position:sticky;z-index:39;top:74px;display:grid;gap:4px;padding:12px 24px 18px;border-bottom:1px solid var(--line);background:var(--cream)}.mobile-menu a,.mobile-menu button{min-height:44px;padding:11px 4px;border:0;border-bottom:1px solid var(--line);background:transparent;text-align:left}.home-hero{grid-template-columns:1fr;gap:32px;padding-top:70px}.hero-visual{width:min(620px,100%);margin-inline:auto}.technical-groups{grid-template-columns:repeat(2,minmax(0,1fr))}.system-map{grid-template-columns:1fr 100px 1fr}.system-branches{grid-column:1 / -1;grid-template-columns:repeat(3,1fr);padding:24px 0 0}.article-layout{grid-template-columns:1fr;gap:36px}.article-sidebar{position:static;display:flex;gap:8px;max-height:none;padding:0 0 15px;overflow-x:auto;border-bottom:1px solid var(--line)}.article-sidebar section{display:contents}.article-sidebar h2{display:none}.article-sidebar section a,.sidebar-home{flex:0 0 auto;margin:0;padding:9px 12px;border:1px solid var(--line);border-radius:999px;background:#fffdf880}}@media (max-width: 720px){.home-hero,.audience-section,.funnel-section,.landing-page>section,.article-layout,.site-footer{width:min(calc(100% - 32px),var(--content))}.site-header{min-height:66px;padding:0 16px}.mobile-menu{top:66px}.home-hero{min-height:0;padding:54px 0 72px}.home-hero h1{font-size:clamp(48px,14vw,68px)}.home-hero__lead,.landing-hero>p:last-child{font-size:17px}.hero-visual{grid-template-columns:minmax(135px,1fr) 34px minmax(135px,1fr);min-height:330px}.receipt-card{padding:21px 17px 32px}.insight-stack>div{min-height:55px;padding:10px;font-size:12px}.visual-arrow{font-size:29px}.audience-section,.funnel-section{padding:78px 0}.audience-grid,.goal-grid,.topic-grid,.technical-groups{grid-template-columns:1fr}.audience-door{min-height:350px;padding:27px}.audience-door__label{margin-bottom:48px}.funnel{align-items:stretch}.funnel__step,.funnel__step--1,.funnel__step--2,.funnel__step--3,.funnel__step--4,.funnel__step--5{width:100%;min-height:70px;padding:12px 20px;clip-path:none;border-radius:14px}.landing-page{padding-bottom:80px}.landing-hero{padding:70px 0 58px}.landing-hero h1{font-size:clamp(47px,13vw,64px)}.goal-card{min-height:280px}.business-journey,.topic-section,.technical-index{padding-top:84px}.journey-line{grid-template-columns:1fr;gap:10px}.journey-line i{width:1px;height:22px;margin-left:39px}.system-map{grid-template-columns:1fr;gap:12px;padding:24px}.system-connector{padding:4px 22px}.system-connector span{width:1px;height:24px;margin-inline:auto}.system-branches{grid-column:auto;grid-template-columns:1fr;padding-top:10px}.article-layout{padding:32px 0 80px}.markdown-body{font-size:16px}.markdown-body h1{font-size:clamp(43px,13vw,60px)}.markdown-body h2{margin-top:52px;font-size:30px}.article-footer,.site-footer{align-items:flex-start;flex-direction:column}.site-footer{justify-content:center;min-height:120px}}@media (max-width: 420px){.hero-visual{grid-template-columns:1fr;gap:12px;padding:28px 22px}.hero-visual:before{top:0;right:0;bottom:0;left:0}.receipt-card{width:78%;margin-inline:auto}.visual-arrow{transform:rotate(90deg)}.insight-stack{width:88%;margin-inline:auto}.funnel__step{grid-template-columns:34px 1fr}.funnel__step small{grid-column:2}.article-meta{align-items:flex-start;flex-direction:column}.search-dialog{padding:16px}.search-field kbd{display:none}.search-field{grid-template-columns:27px 1fr}}@media (prefers-reduced-motion: reduce){*,*:before,*:after{scroll-behavior:auto!important;transition-duration:.01ms!important}}:root{--cream: #f6f6f0;--paper: #fffefa;--ink: #202e2b;--ink-soft: #586660;--tomato: #ce512f;--tomato-dark: #a8381d;--sage: #31584c;--sage-soft: #e1e9da;--line: #d8dfd5;--content: 1280px}body{background:var(--cream)}.site-header{background:#f6f6f0f2;min-height:82px;gap:18px}.brand{font-size:23px;letter-spacing:-.065em}.brand__mark{background:var(--ink);width:38px;height:38px}.main-nav{background:transparent;border:0;gap:3px}.main-nav a{padding:11px 15px;font-size:13px}.main-nav a.active{background:#e0e8db;color:#244438}.main-nav a:hover{background:#e9ede5;color:var(--ink)}.search-trigger{background:transparent;border-radius:7px}.eyebrow{letter-spacing:.12em;font-size:11px}.home-hero{grid-template-columns:1.1fr .9fr;gap:44px;min-height:550px;padding:64px 0 74px}.home-hero h1{font-family:Avenir Next,Segoe UI,sans-serif;font-size:clamp(46px,4.5vw,66px);font-weight:650;letter-spacing:-.07em;line-height:1.06}.home-hero h1 em{font-family:Iowan Old Style,Georgia,serif;font-weight:400;color:var(--sage);letter-spacing:-.045em}.home-hero__lead{font-size:17px;max-width:490px;margin-top:23px;line-height:1.65}.live-dot{display:inline-block;width:7px;height:7px;margin-right:9px;border-radius:50%;background:var(--sage)}.hero-actions{display:flex;flex-wrap:wrap;align-items:center;gap:21px;margin-top:28px}.primary-link{display:inline-flex;gap:23px;align-items:center;justify-content:space-between;min-height:47px;padding:12px 18px;border-radius:8px;background:var(--ink);color:var(--paper);font-size:13px;font-weight:650;transition:background .15s}.primary-link:hover{background:var(--sage)}.primary-link span{font-size:19px}.secondary-link{font-size:13px;font-weight:650;text-decoration:underline;text-underline-offset:5px;text-decoration-color:#b9c4b7}.hero-topics{display:flex;gap:20px;margin-top:33px;color:var(--ink-soft);font-size:11px}.hero-topics span+span:before{content:"/";margin-right:20px;color:#a2ae9e}.hero-visual{min-height:360px;padding:24px 12px;grid-template-columns:minmax(135px,1fr) 26px minmax(155px,1fr)}.hero-visual:before{top:0;right:0;bottom:0;left:0;border-radius:14px;transform:none;background-color:#e5ebdf;background-image:radial-gradient(#c1ccb9 .8px,transparent .8px);background-size:13px 13px}.receipt-card{padding:24px 18px 29px;box-shadow:0 15px 30px #263a2817}.receipt-card__top{margin-bottom:22px;font-size:10px}.receipt-card__top span{width:22px;height:6px}.receipt-caption{font-family:Georgia,serif;font-size:21px;line-height:1.1;margin:0 0 25px}.receipt-total{flex-wrap:wrap;gap:7px;margin-top:27px}.receipt-disclaimer{display:block;margin-top:18px;color:var(--ink-soft);font-size:9px}.insight-stack{gap:16px}.insight-stack>div{min-height:54px;border-radius:8px;padding:12px;font-size:11px;gap:8px;box-shadow:0 5px 15px #263a280d}.insight-dot{flex:0 0 7px;width:7px;height:7px;border-radius:50%}.visual-arrow{font-size:28px}.home-analysis{width:min(calc(100% - 48px),var(--content));margin:0 auto}.analysis-more{display:flex;align-items:center;justify-content:flex-end;gap:25px;padding:19px 0;font-size:13px;font-weight:650;color:var(--sage)}.analysis-more span{font-size:21px}.audience-section{padding:66px 0 70px;border-top:0}.section-heading h2{font-family:Avenir Next,Segoe UI,sans-serif;font-size:clamp(30px,3vw,42px);font-weight:600;letter-spacing:-.05em;line-height:1.15}.audience-grid{margin-top:30px;gap:18px}.audience-door{border:1px solid var(--line);border-radius:12px;min-height:290px;padding:28px}.audience-door--business{background:#e6eddc;color:#243e32}.audience-door--tech{background:#e5eaed;color:#2a424e}.audience-door:after{width:140px;height:140px;border-width:23px;opacity:.055}.audience-door__label{font-size:10px;margin-bottom:35px;opacity:1}.audience-door>strong{font-family:Avenir Next,sans-serif;font-size:28px;font-weight:600;letter-spacing:-.045em}.audience-door p{font-size:14px;margin:18px 0 26px}.audience-door:hover{box-shadow:0 12px 25px #263a2810;transform:translateY(-3px)}.text-link{font-size:12px}.funnel-section{padding:55px 0 85px;border-top:1px solid var(--line)}.funnel{margin-top:40px}.funnel__step{min-height:62px}.landing-hero{padding:65px 0 48px}.landing-hero h1{max-width:790px;font-family:Avenir Next,sans-serif;font-size:clamp(42px,5vw,64px);font-weight:600;letter-spacing:-.06em;line-height:1.07}.landing-hero>p:last-child{font-size:17px;max-width:670px}.landing-page>.analysis-entry{display:flex;gap:30px;justify-content:space-between;align-items:center;padding:26px 30px;margin-bottom:25px;background:#e2ead9;border:1px solid #cedac3;border-radius:12px}.analysis-entry .eyebrow{margin-bottom:9px}.analysis-entry h2{margin:0;font-size:23px;font-weight:600;letter-spacing:-.045em}.analysis-entry p:last-child{margin:9px 0 0;color:var(--ink-soft);font-size:14px;line-height:1.6}.analysis-entry .primary-link{flex-shrink:0}.landing-page>.analysis-entry--technical{background:#e4e9ec;border-color:#ccd8dc}.goal-card{min-height:255px;padding:25px;border-radius:12px}.goal-card>span{font-family:inherit;font-size:13px;font-weight:700}.goal-card>strong{margin-top:35px;font-family:inherit;font-size:24px;letter-spacing:-.035em}.goal-card p{margin-bottom:20px}.business-journey,.topic-section,.technical-index{padding-top:75px}.topic-grid{gap:16px}.topic-card{border:1px solid var(--line);border-radius:10px;min-height:180px}.topic-card strong{font-family:inherit;font-size:19px;font-weight:600;letter-spacing:-.025em}.topic-card b{font-size:12px}.technical-group{border-top-width:2px;border-radius:0 0 10px 10px}.system-map{border-radius:12px}.article-layout{grid-template-columns:215px minmax(0,850px);gap:54px;padding-top:44px}.article-layout--analysis{grid-template-columns:200px minmax(0,1000px);gap:40px}.article-sidebar{top:110px;padding-right:10px}.article-sidebar section a{font-size:12px;padding:9px 10px}.markdown-body{font-size:16px;line-height:1.8}.markdown-body h1{font-family:Avenir Next,sans-serif;font-size:clamp(35px,4vw,48px);font-weight:600;letter-spacing:-.055em;line-height:1.12}.markdown-body h2{padding-top:24px;font-family:Avenir Next,sans-serif;font-size:26px;font-weight:600;letter-spacing:-.035em;margin-top:44px;scroll-margin-top:108px}.markdown-body h3{font-family:inherit;font-size:20px;font-weight:600;letter-spacing:-.02em}.markdown-body pre,.markdown-body td{overflow-wrap:anywhere}.markdown-body--analysis>h1{display:none}.analysis-page-intro{padding:10px 0 31px}.analysis-page-intro h1{margin:0;font-size:clamp(34px,4vw,55px);font-weight:600;line-height:1.08;letter-spacing:-.06em}.analysis-page-intro>p:not(.eyebrow){color:var(--ink-soft);font-size:16px;line-height:1.6}.analysis-page-intro a{color:var(--sage);font-size:12px;font-weight:650;text-decoration:underline;text-underline-offset:4px}.reading-outline{margin:24px 0 32px;border:1px solid var(--line);border-radius:8px;padding:15px 18px;background:var(--paper)}.reading-outline summary{cursor:pointer;font-size:13px;font-weight:650}.reading-outline summary span{float:right;font-size:11px;font-weight:400;color:var(--ink-soft)}.reading-outline nav{display:grid;gap:7px;margin-top:17px}.reading-outline a{padding:4px 0;color:var(--ink-soft);font-size:13px}.reading-outline a:hover{color:var(--sage);text-decoration:underline}.analysis-journey{border:1px solid #cfd9c6;border-radius:14px;background:#ecf0e6;padding:30px}.analysis-journey__heading{display:flex;gap:22px;justify-content:space-between;align-items:end;margin-bottom:28px}.analysis-journey__heading .eyebrow{margin-bottom:10px;color:#45633b}.analysis-journey__heading h2{font-size:clamp(24px,2.7vw,36px);margin:0;letter-spacing:-.05em;line-height:1.1;font-weight:600}.analysis-journey__heading>p{margin:0;flex-shrink:0;color:#5c6a53;font-size:12px;line-height:1.6}.analysis-steps{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:6px}.analysis-steps button{display:flex;gap:9px;align-items:center;border:1px solid #c6d2bb;border-radius:7px;padding:13px 12px;background:transparent;color:#425339;font-size:12px;font-weight:650;cursor:pointer;transition:background .15s}.analysis-steps button>span{font-size:10px;font-weight:400;opacity:.85}.analysis-steps button>b{margin-left:auto}.analysis-steps button:hover{background:#dae4d0}.analysis-steps button[aria-pressed=true]{color:#f7f9f3;background:#31513b;border-color:#31513b}.analysis-detail{display:grid;grid-template-columns:1.05fr 1fr;min-height:310px;gap:38px;padding:34px 0 20px;align-items:center}.analysis-detail__tag{color:#526a46;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.065em;margin:0 0 14px}.analysis-detail h3{margin:0 0 16px;max-width:420px;font-size:clamp(26px,2.5vw,33px);font-weight:600;letter-spacing:-.05em;line-height:1.16}.analysis-detail__copy>p:last-of-type{color:#52604b;font-size:14px;line-height:1.7;margin-bottom:24px;overflow-wrap:anywhere}.analysis-tools{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:0;margin:0}.analysis-tools li{font-size:10px;padding:5px 8px;background:#dbe4d2;color:#3a5637;border-radius:4px}.analysis-example{padding:22px;border-radius:10px;background:#fffefa;border:1px solid #d7dece}.analysis-example__label{display:block;margin-bottom:22px;color:#66735b;font-size:9px;letter-spacing:.1em;text-transform:uppercase}.analysis-example__input{display:grid;gap:13px;border:1px dashed #b9c7af;border-radius:6px;padding:18px}.analysis-example__input small{font-size:10px;color:#64725b}.analysis-example__input strong{font-size:18px;line-height:1.35;letter-spacing:-.025em;overflow-wrap:anywhere}.analysis-example__connector{color:#62824c;margin:9px 0;text-align:center;font-size:24px}.analysis-example__result{display:flex;gap:13px;align-items:center;background:#e2edd8;border-radius:6px;padding:16px;color:#35512b;font-size:14px}.analysis-example>p{margin:13px 0 0;font-size:11px;color:#697461;line-height:1.5}.analysis-journey__footer{display:flex;gap:18px;justify-content:space-between;border-top:1px solid #ccd7c1;padding-top:17px;color:#5c6a53;font-size:10px;line-height:1.6}.analysis-journey__footer span:last-child{flex-shrink:0;font-variant-numeric:tabular-nums}.article-layout--analysis .analysis-journey{padding:23px}.article-layout--analysis .analysis-journey__heading>p{display:none}.article-layout--analysis .analysis-detail{gap:23px}.article-layout--analysis .analysis-steps button{padding:12px 9px;font-size:11px;gap:6px}.article-layout--analysis .analysis-steps button b{display:none}.site-footer{min-height:95px;font-size:12px}:focus-visible{outline:3px solid #bf683e;outline-offset:4px}.search-field:focus-within{outline:3px solid #bf683e;outline-offset:2px}@media (max-width: 1100px){.site-header{padding-inline:24px}.search-trigger kbd{display:none}.home-hero{gap:24px}.hero-actions{gap:15px}.article-layout--analysis{grid-template-columns:175px minmax(0,1fr);gap:25px}.article-layout--analysis .analysis-detail{grid-template-columns:1fr}.article-layout--analysis .analysis-example{display:grid;grid-template-columns:1fr 20px 1fr;align-items:center;gap:10px}.article-layout--analysis .analysis-example__label,.article-layout--analysis .analysis-example>p{grid-column:1 / -1;margin:0}.article-layout--analysis .analysis-example__connector{transform:rotate(-90deg)}}@media (max-width: 980px){.site-header{min-height:70px}.mobile-menu{top:70px}.home-hero{grid-template-columns:1fr 1fr;min-height:auto;gap:30px;padding-block:48px}.home-hero h1{font-size:43px}.home-hero__lead{font-size:15px}.hero-visual{grid-template-columns:1fr;gap:10px;padding:25px}.receipt-card{width:85%;margin-inline:auto}.visual-arrow{display:none}.insight-stack{width:100%;grid-template-columns:1fr;gap:6px;margin-top:16px}.insight-stack>div{min-height:36px}.article-layout,.article-layout--analysis{grid-template-columns:minmax(0,1fr);gap:25px}.article-sidebar{padding:0 0 14px}.article-layout--analysis .analysis-detail{grid-template-columns:1fr 1fr}.article-layout--analysis .analysis-example{display:block}.article-layout--analysis .analysis-example__connector{transform:none}.article-layout--analysis .analysis-example__label{margin-bottom:20px}.article-layout--analysis .analysis-example>p{margin-top:13px}}@media (max-width: 720px){.site-header{padding-inline:16px;min-height:64px}.mobile-menu{top:64px}.home-hero{grid-template-columns:1fr;padding:38px 0;gap:30px}.home-hero h1{font-size:clamp(39px,9vw,58px)}.home-hero__lead{font-size:16px}.hero-topics{gap:12px;margin-top:26px}.hero-topics span+span:before{margin-right:12px}.hero-visual{grid-template-columns:1fr 1fr;min-height:270px;padding:24px 18px;width:100%}.receipt-card{width:100%;padding:19px 14px 25px}.receipt-caption{font-size:19px}.receipt-card__top{font-size:8px}.receipt-total strong{font-size:16px}.receipt-disclaimer{font-size:8px}.receipt-line{height:5px}.insight-stack{gap:10px;margin-top:0}.insight-stack>div{padding:13px 9px;font-size:10px}.home-analysis{width:calc(100% - 32px)}.analysis-journey,.article-layout--analysis .analysis-journey{padding:20px 16px}.analysis-journey__heading{margin-bottom:22px}.analysis-journey__heading>p{display:none}.analysis-journey__heading h2{font-size:26px}.analysis-steps{gap:5px}.analysis-steps button,.article-layout--analysis .analysis-steps button{flex-direction:column;gap:7px;align-items:flex-start;font-size:9px;padding:10px 5px}.analysis-steps button>b{display:none}.analysis-detail,.article-layout--analysis .analysis-detail{grid-template-columns:minmax(0,1fr);gap:25px;padding-top:26px;min-height:0}.analysis-detail h3{font-size:28px}.analysis-example{padding:18px}.analysis-journey__footer,.analysis-tools li{font-size:10px}.analysis-more{justify-content:space-between}.audience-section{padding:42px 0 58px}.audience-door{min-height:285px;padding:26px}.audience-door>strong{font-size:27px}.landing-hero{padding:43px 0 32px}.landing-hero h1{font-size:clamp(37px,9vw,55px)}.landing-page>.analysis-entry{flex-direction:column;align-items:flex-start;gap:22px;padding:23px}.analysis-entry h2{font-size:25px}.article-layout{padding-top:25px}.article-sidebar section a{font-size:12px;white-space:nowrap}.analysis-page-intro h1{font-size:39px}.markdown-body h1{font-size:36px}.markdown-body h2{font-size:25px;scroll-margin-top:86px}.markdown-body .mermaid{padding:10px}.reading-outline{padding:15px 13px}}@media (max-width: 380px){.analysis-steps{grid-template-columns:repeat(3,minmax(0,1fr))}.analysis-steps button,.article-layout--analysis .analysis-steps button{font-size:10px;flex-direction:row;align-items:center}.hero-visual{padding-inline:13px;gap:12px}.insight-stack>div{font-size:9px;padding:12px 7px}.hero-topics{gap:10px;font-size:10px}}